26 November 2012 - 4:12pm | posted by | 0 comments

Müller Corner unveils packaging redesign from Coley Porter Bell

The new packaging hopes to make it easier for customers at point of saleThe new packaging hopes to make it easier for customers at point of

Müller’s Corner yogurt range has been overhauled by Coley Porter Bell in a bid to improve consumer awareness and navigation at point of sale.

The redesign is to be rolled out across the entire Müller Corner range in the coming weeks, including the brands new ranges ‘Dessert Inspired’ and ‘Voted By You’. The new design keeps Müller’s trademark blue colour whilst increasing its subrange differentiation and product appeal.

Product titles have been made more visible on the Müller Corner packaging, whilst photographs of ingredients have been introduced to signal the different flavours and variety’s to consumers.

Michael Inpong, marketing director of Müller UK-Ireland commented: “We are always looking for ways to improve our offer and to delight our consumers. We believe that these new designs will reinvigorate our in store presence and make it easier for consumers to buy our products.”

Coley Porter Bell CEO, Vicky Bullen, added: “As anyone doing the weekly family shop will tell you, you don’t want to linger too long in the chilled food aisles. They are just too cold. That’s why it was important to make the packaging more evocative which will in turn make choosing flavours and varieties easier for consumers. We have transformed the packaging from a signpost to an invitation.”

Coley Porter Bell

Coley Porter Bell is a full-service brand design agency. Part of Ogilvy & Mather and in turn, WPP, Coley Porter Bell has over 35 years... Read more

Don't miss out... Get your Design news by email

See all specialist newsletters

60 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

East Coast – I Love Trains

22/09/2014
From 11-17 August East Coast Main Line are celebrating the...

Naming, Identity & Interior Design

22/09/2014
The Challenge To help two business partners with differing...

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...