Staffordshire University reveals new TV and cinema initiative created by Plain English

Staffordshire University is working with creative advertising agency Plain English Communications to launch its new Staffordshire Graduate initiative with a TV and cinema advertising campaign.

Georgina Kelly, marketing director at Staffordshire University, commented: “University is becoming a tougher choice. We’ve responded by showing students we’re committed to their success beyond graduation.

“We’re making bold moves. But for them to succeed, potential students need to really take notice and understand what we’re offering and why we’re different. I think Plain English has done a great job understanding and explaining the changes we’ve made to ensure this is achieved.”

The 30-second ad spot, which uses kinetic typography, is part of a wider campaign created by the Birmingham-based agency and features press, radio and digital advertising. There is also a longer web-based version of the film.

Partner at Plain English, Lorraine Hampson, added: “Education is a serious subject. We’re trying to explain complex issues that could affect people’s futures. But no matter how serious, it still needs to be engaging and interesting.”

The advert will air on ITV Central West and ITV On Demand from this week, and will run in cinemas from next week.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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