22 November 2012 - 10:02am | posted by | 0 comments

Staffordshire University reveals new TV and cinema initiative created by Plain English

Staffordshire University's ad will air from this week Staffordshire University's ad will air from this week

Staffordshire University is working with creative advertising agency Plain English Communications to launch its new Staffordshire Graduate initiative with a TV and cinema advertising campaign.

Georgina Kelly, marketing director at Staffordshire University, commented: “University is becoming a tougher choice. We’ve responded by showing students we’re committed to their success beyond graduation.

“We’re making bold moves. But for them to succeed, potential students need to really take notice and understand what we’re offering and why we’re different. I think Plain English has done a great job understanding and explaining the changes we’ve made to ensure this is achieved.”

The 30-second ad spot, which uses kinetic typography, is part of a wider campaign created by the Birmingham-based agency and features press, radio and digital advertising. There is also a longer web-based version of the film.

Partner at Plain English, Lorraine Hampson, added: “Education is a serious subject. We’re trying to explain complex issues that could affect people’s futures. But no matter how serious, it still needs to be engaging and interesting.”

The advert will air on ITV Central West and ITV On Demand from this week, and will run in cinemas from next week.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...