20 November 2012 - 9:46am | posted by | 0 comments

Save the Children works with Amaze PR to launch Christmas Jumper Day

Charity ambassador Ashley Jensen sports her favourite Christmas jumperCharity ambassador Ashley Jensen sports her favourite Christmas jumper

Save the Children has partnered with Amaze PR to launch its first-ever Christmas Jumper Day on Friday 14 December.

The nationwide fundraising initiative asks the public to don their festive fleeces in exchange for a £1 donation. The international children’s charity has briefed Amaze PR to work alongside its in-house team to develop a media relations campaign with social media support.

“Here at Save the Children, we’re hugely excited by our first-ever Christmas Jumper Day," commented Ann Bryon, head of PR at Save the Children. “We are launching the campaign at a very competitive time of the year so we require additional resource from some consumer PR specialists to enable us to make the campaign as far reaching as possible and help it launch with a bang.

“Having previously worked with Sam Jones I was confident Amaze PR could deliver against this exciting and challenging brief.”

The ‘Make the world better with a sweater’ campaign is supported by the charity’s celebrity ambassadors, including Myleene Klass, Erin O’Connor and Ashley Jensen, who have all been photographed in their favourite Christmas jumpers.

Amaze PR senior account director, Sam Jones, added: “Having worked within the Save the Children media team for 18 months the charity is very close to my heart, so I’m therefore thrilled to be working alongside them once again.

“The notion of wearing a Christmas jumper is something that makes charity giving straightforward and fun – and is something the Amaze PR team can really get behind.”

Amaze

Amaze is a leading full service marketing and technology company, boasting an unrivalled depth of understanding of technology and human behaviour... Read more

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...