Save the Children has partnered with Amaze PR to launch its first-ever Christmas Jumper Day on Friday 14 December.
The nationwide fundraising initiative asks the public to don their festive fleeces in exchange for a £1 donation. The international children’s charity has briefed Amaze PR to work alongside its in-house team to develop a media relations campaign with social media support.
“Here at Save the Children, we’re hugely excited by our first-ever Christmas Jumper Day," commented Ann Bryon, head of PR at Save the Children. “We are launching the campaign at a very competitive time of the year so we require additional resource from some consumer PR specialists to enable us to make the campaign as far reaching as possible and help it launch with a bang.
“Having previously worked with Sam Jones I was confident Amaze PR could deliver against this exciting and challenging brief.”
The ‘Make the world better with a sweater’ campaign is supported by the charity’s celebrity ambassadors, including Myleene Klass, Erin O’Connor and Ashley Jensen, who have all been photographed in their favourite Christmas jumpers.
Amaze PR senior account director, Sam Jones, added: “Having worked within the Save the Children media team for 18 months the charity is very close to my heart, so I’m therefore thrilled to be working alongside them once again.
“The notion of wearing a Christmas jumper is something that makes charity giving straightforward and fun – and is something the Amaze PR team can really get behind.”