Sanctuary Spa launches interactive beauty channel on YouTube

Sanctuary Spa's YouTube links to the spa's e-commerce platform

Digital creative and social marketing agency Work Club has created a customised YouTube channel for Sanctuary Spa.

The channel for the London-based spa for women provides bite sized ‘digital beauty therapy’ offering tips straight from Sanctuary Spa therapists. ‘MySpa’ interactive films also showcase the Sanctuary Spa’s product range which can be purchased via a ‘Buy Now’ button that takes the viewer directly to the online store.

Lisa De Bonis, strategy partner at Work Club, commented: “Video tutorials are becoming a way of life for busy people, and beauty treatments should be no exception. MySpa is a great way for busy women to tap into Sanctuary Spa’s expertise.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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