14 November 2012 - 12:36pm | posted by

Sanctuary Spa launches interactive beauty channel on YouTube

Digital creative and social marketing agency Work Club has created a customised YouTube channel for Sanctuary Spa. The channel for the London-based spa for women provides bite sized ‘digital beauty therapy’ offering tips straight from Sanctuary Spa therapists. ‘MySpa’ interactive films also showcase the Sanctuary Spa’s product range which can be purchased via a ‘Buy Now’ button that takes the viewer directly to the online store. Lisa De Bonis, strategy partner at Work Club, commented: “Video tutorials are becoming a way of life for busy people, and beauty treatments should be no exception. MySpa is a great way for busy women to tap into Sanctuary Spa’s expertise.”

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