30 October 2012 - 2:40pm | posted by | 0 comments

Understanding user experience: Common mobile UX mistakes brands make

In 2012, what are the most common mistakes companies are making in relation to UX? As part of The Drum's UX Guide, published on 26 October, we spoke to a collection of the UK's leading user experience practitioners and consultants, asking them to give their take on the latest issues and trends within the UX sector.

Understanding user experience: Common mobile UX mistakes brands makeUnderstanding user experience: Common mobile UX mistakes brands make

User experience is rapidly becoming more of a key consideration for brands as they seek to provide enjoyable platforms for consumers to engage with. But what mistakes are brands making when it comes to UX?

In this article, individuals operating in the UX space share their insights into the UX mistakes being made by brands, particularly across mobile sites and apps. The pdf of The Drum's UX Guide, published 26 October, is available for download at the foot of the article.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Foolproof Group

We are Foolproof, and experience design agency.

We create digital products and services, which improve the lives of millions of people all... Read more

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...