30 October 2012 - 2:40pm | posted by

Understanding user experience: Common mobile UX mistakes brands make

In 2012, what are the most common mistakes companies are making in relation to UX? As part of The Drum's UX Guide, published on 26 October, we spoke to a collection of the UK's leading user experience practitioners and consultants, asking them to give their take on the latest issues and trends within the UX sector.

Understanding user experience: Common mobile UX mistakes brands makeUnderstanding user experience: Common mobile UX mistakes brands make

User experience is rapidly becoming more of a key consideration for brands as they seek to provide enjoyable platforms for consumers to engage with. But what mistakes are brands making when it comes to UX?

In this article, individuals operating in the UX space share their insights into the UX mistakes being made by brands, particularly across mobile sites and apps. The pdf of The Drum's UX Guide, published 26 October, is available for download at the foot of the article.

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