In 2012, what are the most common mistakes companies are making in relation to UX? As part of The Drum's UX Guide, published on 26 October, we spoke to a collection of the UK's leading user experience practitioners and consultants, asking them to give their take on the latest issues and trends within the UX sector.
Understanding user experience: Common mobile UX mistakes brands make
User experience is rapidly becoming more of a key consideration for brands as they seek to provide enjoyable platforms for consumers to engage with. But what mistakes are brands making when it comes to UX?
In this article, individuals operating in the UX space share their insights into the UX mistakes being made by brands, particularly across mobile sites and apps. The pdf of The Drum's UX Guide, published 26 October, is available for download at the foot of the article.
Want to read this article?
Try The Drum online subscription FREE for one month.
The recipe for your digital success requires the perfect blend of industry leading insight, innovative technology and world class creative ideas.... Read more
10 related companies from Profile Hub, The Drum's modern marketing directory: