User experience is rapidly becoming more of a key consideration for brands as they seek to provide enjoyable platforms for consumers to engage with. But what mistakes are brands making when it comes to UX?
In this article, individuals operating in the UX space share their insights into the UX mistakes being made by brands, particularly across mobile sites and apps. The pdf of The Drum's UX Guide, published 26 October, is available for download at the foot of the article.
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