According to the Atlantic City Alliance more people who view AC are willing to ‘DO AC’, as a recent survey revealed 39 per cent of people who saw the campaign were more motivated to visit.
Don Marrandino, chairman of the alliance and president of four Atlantic City casinos commented: “[DO AC] promotes an image of fun, excitement, great hotels and great entertainment. Instead of Atlantic City being shown just as a gambling destination, we’re showcasing the resort as a whole. It’s getting the word out that this is not a one-horse town.”
Having recently lost its ranking as the USA’s second-largest gambling market to Pennsylvania, the campaign and the alliance are key pieces of Governor Chris Christie’s turnaround strategy for Atlantic City. Liz Cartmell, president of the alliance said 79 per cent of people who saw the ad campaign felt better about Atlantic City. She said respondents claimed ‘DO AC’ showed the resort as “sophisticated, glamorous and less rundown.”If that wasn’t enough local business owners have taken to the campaign and have started using similar style promotions for their ventures.
Above: Mike Hauke, owner of Tony Baloney's Pizzeria, shows his take on 'DO AC' to promote his restaurant
