BIMA D Day brings the digital industry direct to the classroom
This Wednesday saw BIMA hold a day that brought nearly 70 digital agencies from across the UK together with over 1,800 students, as well as one Drum reporter to highlight the skills and work of the digital industry. The BIMA D Day challenge was devised to address the digital skills gap in the UK, the initiative paired schools with local agencies to educate the students about digital careers through hands on advice.
At present, 1.5 million people are employed in creative industries or in creative roles in other industries accounting for 5.1 per cent of UK employment. Employment in digital has also grown at twice the rate of the whole economy, yet digital skills are often overlooked in the classroom.