For a year graphic designer Sarah Hyndman has been remaking the Olympic rings logo out of everyday objects to celebrate the countdown to the London 2012 Games.
Despite starting off small -and much like The Drum’s very own Fauxlympics - Hyndman’s blog A Logo A Day has now caught the attention of the world’s social media and has been viewed in over 120 countries in the last 30 days alone.
Speaking to The Drum, Hyndman, commented: “The response has been amazing, especially considering it began as a quick idea without a plan.
“The blog has had nearly 35,000 views since the beginning of June, I've received many interesting emails and tweets, and it's been copied - which is a compliment.”
In her own spin on LOCOG brand guidelines, Hyndman says the blog is a “quiet homage to the power of a well-designed logo.”
Over 366 days Hyndman captured the ‘Olympic rings’ in the most unusual settings and took the chance to tie-in with the Game’s motto “inspire a generation” by allowing local Barnes Primary School to help with the images for a month.
Hyndman also took inspiration from key events over the last year including Christmas, New Year, Valentine’s Day, the Queen’s Diamond Jubilee and Wimbledon. She told The Drum she believes it was “the project's positivity” and simplicity which caught the eye of the blogosphere, and added that – for now – she was “enjoying watching the Olympics feeling like I've played a (tiny) part in London 2012.”