Subscribe to The Drum's YouTube Channel
Abu Dhabi Commercial Bank...
Samsung Gear VR launches...
Papa John’s 'Quality Guarantee'...
Ad of the Day: GLAAD / GMHC -...
Tomorrow is the deadline for entries for the Drum's Fauxlympics in association with the Chip Shop Awards, and we can promise that no-one has deliberately tried to lose - they're all great.
Just come up with an idea? Email it to firstname.lastname@example.org, along with the agency name and creator's name (if applicable), the category you want to enter it into, and the brand the ad is for.
Agency: Albion London
Creators: Lauren Hurst & Laura Muse
Category: The Sprint, The High Jump
Agency: IAS b2b Marketing
Creators: Chris Place & Dave Croucher
Brand: Krispy Kreme Doughnuts
Category: The Hurdles
Agency: McCann Birmingham
Creators: Jamie, Barrie, Tim, Vince, Carl, Ash, Ben, Colin, Sam, Spen, Dave & Doug.
Brand: Sky Sports
Category: The High Jump
(The ad has been changed at behest of the agency)
Agency: Design Understood
Creator: Andy Kelsey
Category: The Long Shot / The Sprint
Agency name: Brave
Creator: Anton Burmistrov
Category: The High Jump / The Long Shot
Category: The Hurdles
Isn't 'Life flows better' a Visa campaign?... fail
@yeahinabituk I think that's the point
Look at the copy again :) @yeahinabituk
McCann Birmingham should be ashamed. Very poor taste and disrespectful to those brave souls that put themselves in danger
@webma17101 I agree, I'm sick of seeing 'shock tactics' used in an attempt to be funny. Its not clever, it's not outside the box, it's just rubbish, thoughtless & in such bad taste.
Totally agree with @webma17101
@webma17101 I think this campaign is about pushing the boundaries. I don't think any of them are to be taken in any way seriously.
Not sure what's worse. The ad, or ripping off a Jimmy Carr joke.
Your beef is with Jimmy Carr. It's his gag.
Just goes to show........McCanns can't come up with anything original, just because a crap comedian comes up with a gag doesn't mean you have endorse it in this way, don't try and defend this even if it is for a laugh in this context, no excuse @Gentle lovemaking
Agree. What were McCann Birmingham thinking! Poor taste, not funny and not creative. Who the hell signed that one off!
Think alot of clients will be giving them a wide berth in the future.
I wouldn't want to be a McCann Birm client if it takes 12 people's time to rip someone else's idea off...