I can’t believe they’re not Chip Shop Awards!: Ads that you wouldn’t think are real

So, while away the hours until the event by checking out ten adverts from the past year that we can’t believe aren’t Chip Shop Award nominees, and actually ran…

Real men get raped...

We’re sure this ad was made with best intentions. It’s just the placement of words that make it seem like you’re not a real man if this hasn’t happened to you.The image of a nail puncturing a rugby ball also raises a whole load of connotations also adds to the effect, taking some of the gravity out of what was actually meant to be a serious ad.

Harvey Nichols takes the piss

Ever been so excited about a sale that you've wet yourself? No? That was the tongue-in-cheek message behind the latest ads for Harvey Nichols.According to Jeremy Craigen, the executive creative director at DDB UK, the agency that created the ads: “I wet myself when I saw this idea. That says it all really.”

Irn-Bru says hello to Fanny

A name avoided by the majority of parents when it comes to choosing what to call their child, baby Fanny is the star of the latest 'Irn-Bru gets you through' ad.Starting on YouTube, the ad is now showing on TV...and raising a few 'did they really just say that' eyebrows, much like a lot of Chip Shop Awards.

Nando's: top choice for dictators

Robert Mugabe feels like a loner in this ad from Nando's, as he has flashbacks of hanging out with dictator pals.As he thinks back to the happier times of playing with water pistols with Muammar Gaddafi and making 'sand angels' with Saddam Hussein, a voiceover states that no-one should have to eat alone...and it's best to go to Nando's.The poke-fun-of-dictators theme is not something new for the Chip Shop Awards, as this spoof Gaddafi ad for Ray Ban suggests.

The Auschwitz work-out

If you go to the gym, chances are it's to tone up. However, Circuit Factory seemed to be trying to win an award for the worst taste in an ad by using a picture of concentration camp Auschwitz in its ad, along with the caption 'kiss your calories goodbye'.This cringeworthy ad - which was actually posted on the brand's Facebook page - led to a hasty apology.

Sex ed: boy directs parental shenanigans

In this ad for the Young Director Awards at The Cannes Advertising Festival, a little boy interrupts his parents having sex to tell them they are doing it all wrong.Ending with the boy saying 'Remember, mummy, the light is your friend', the ad encourages young directors to submit their work for the awards.The parents take his comments surprisingly well though.

From XL to LG

LG: not just for sucking up dirt, this jokey advert suggests.A bikini clad girl is seen posing for the camera, while a poor assistant uses the vacuum to keep her looking thin.The ad backfired a little for LG though - it went viral but became known as 'the Dyson ad'.

Gym vs girls

Continuing the weight-loss theme...Reebok urged members to ‘Cheat on your girlfriend, not on your workout’ in a German ad.It's no surprise that it didn't go down too well...maybe they should have just submitted it in the Chip Shop Awards.

Buy DirectTV or die

A bizarre chain of events put forward by Direct TV suggests that if you don't get its service you'll end up having to fake your own death.The random American ad blames cable for people needing to attend their own funeral under the false identity Phil Shifley.

Rustling up some innuendos

Puns like 'nice rack', 'well hung' and 'succulent breasts' feature heavily in the latest ads for snack brand Rustlers, as it aims to target males aged between 16-24.A 'butcher's daughter' wearing just an apron and stockings is the focal point of the campaign, which hopes that sex sells.Have these ads gone you in the mood for the Chip Shop Awards? Remember to following the live blog this evening.Entries for next year's Chip Shop Awards will open soon.