There are a few fashion brands whose PRs are currently thinking ‘Thank God it’s Friday’, for reasons such as plagiarism, bad spelling or a sexist comment.
We take a look at some of these fashion PR faux-pas which have happened recently.
Tesco: Used image of student on clothes without asking
Tesco came under fire this week after it was discovered to have stolen an image from Scottish fashion student Nicola Kirkbride’s
on a jumper.The photo of Kirkbridge, wearing a daisy chain around her head, was used on a yellow jumper with the words “loves me, love me not” written underneath, surrounded by a heart-shaped daisy chain.The student was informed about the jumper via a tweet from a follower of her blog, and Tesco has reportedly said it has no idea how the mistake happened.
Topshop: Shakespeare spelling error
Topshop this week found that more attention should have been paid in English classes at school, when it spelt Shakespeare without the ‘a’ on a t-shirt.The Daily Mail has said that on being informed about the error, a Topshop spokesperson responded: 'Oh my God'.
Madhouse: ‘Give it to your woman’ to wash label
Tongue-in-cheek joke or PR stunt? Madhouse’s ‘Give it to your woman, it’s her job’ line
under the washing instructions
on a pair of chinos led to some outrage on Twitter.However, others couldn’t see what the fuss was about.
Claire’s Accessories: The Tatty Devine debacle
It’s a few weeks old but definitely caused a ruckus:
Claire’s Accessories was accused of copying designs
from independent jewellers Tatty Devine.Instead of responding when the complaints came in on Facebook, Claire’s did the ultimate social media no-no: deleting comments.