The Drum Awards Festival - Official Deadline

-d -h -min -sec

Facebook Twitter Tatty Devine

Claire’s Accessories faces PR disaster after ripping off Tatty Devine jewellery and deleting Facebook comments


By Ishbel Macleod, PR and social media consultant

February 23, 2012 | 2 min read

Jewellery and accessories store Claire’s Accessories is in hot water after it copied several necklaces from independent designer Tatty Devine, then deleted comments on Facebook from fans complaining.

Tatty Devine made the issue known to the public in a blog post entitled ‘Can you spot the difference?’, featuring images of five Tatty Devine products next to those from Claire’s.

Claire’s Accessories, which is also ignoring comments on Twitter (despite the fact it is trending in the UK), has apparently ignored all communication from the Tatty Devine team.

Tweets from members of the public include ‘One piece? A coincidence (maybe). But a designer's entire line? Criminal. @clairesstores should hang its head in shame.’, ‘Come on @clairesstores it looks much worse if you ignore the issue. The damage is done now so try and keep some dignity, address the issue’ and ‘I asked the @ClairesStores FB page- -if they made any dinosaur necklaces. Deleted and banned in 3 mins!’

Tatty Devine designers Rosie Wolfenden and Harriet Vine said: "We're really proud of what we've created with Tatty Devine, and a big part of that is our original designs. We design every piece, and it's all made in Britain by our own skilled team.

“It's flattering when people like something you've created, but this kind of thing can't be tolerated. The reaction from our customers has been amazing. It's gone viral on Facebook and Twitter overnight."

At time of writing, there was no reply from Claire’s Accessories to a request for comment. The brand told Stylist magazine that it is 'investigating'.

Facebook Twitter Tatty Devine

More from Facebook

View all


Industry insights

View all
Add your own content +