Budweiser is to allow football fans to decide the man of the match award for every match of the current FA Cup competition.
The award will be voted for by fans across the UK , allowing the public to choose the best performance by a player in each match, beginning on Saturday (12 November), and running through until the final in May through the Budweiser Facebook page.
A specially developed Man of the Match app will also be available for iPhone and Android.
Iain Newell, Western European marketing director for Budweiser, commented: "We know how passionate football fans are about The FA Cup with Budweiser and we wanted to let their opinions be heard. By giving fans the chance to choose the Man of the Match, Budweiser is bringing something new to the most iconic football competition in history, and bringing passionate fans closer to the game they love by celebrating players in every single game. We're proud to be making this amazing tournament even greater with Budweiser's Man of the Match."
Budweiser has also released specially designed cans to tie in with its sponsorship of the FA Cup.