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Budweiser

Budweiser launches FA Cup cans

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By The Drum Team, Editorial

November 9, 2011 | 1 min read

Budweiser is marking its sponsorship of the FA Cup with limited edition pint cans.

The beer brand says the cup cans are the first in a series of limited edition packs it will be rolling out during the football season.

European marketing director Iain Newell said: "These cans are the beginning of many more exciting plans we have in store for the trade this football season and we are confident they will bring the competition closer to fans around the UK."

Some 1.5m cans will be produced and available from retailers this month. They have been designed by Budweiser's design agency JKR.

Budweiser

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