2 November 2011 - 10:15am | posted by | 0 comments

What's the meaning of 'Like'? Research reveals insight into Facebook 'Like' button

Research by ExactTarget has revealed that brands should be careful not to overestimate the importance of Facebook’s ‘Like’ function.

Research by ExactTarget has revealed that brands should be careful not to overestimate the importance of Facebook’s ‘Like’ function.

Here, The Drum presents a few key findings from the report, including the way in which consumers use 'Like', what it means to them, and what expectations users have once they have 'Liked' a brand.
The report provides an insight for marketers into how 'Like' should be interpreted, and how marketers can stay on the right side of 'Like'.

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