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Diet Coke’s sales dip is a product problem not a marketing mishap

Coca-Cola describes Diet Coke as a “work progress” in its bid to stem plummeting...

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Red Bull redefines role of data in videos to enrich viewing experience

Red Bull is redefining the role of data in its content, overlaying it onto videos to fashion a...

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Number of completed Marcoms acquisition deals falls during Q1 2015 to 218

The number of merger and acquisition deals in the Marcoms sector has dropped during the first...

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How Google, Viber, Facebook and other tech firms came to the aid of Nepal Earthquake survivors

When a devastating earthquake hit Haiti in 2010 technology companies stepped up to help with aid...

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Creative Department: Featuring AMV BBDO, Ogilvy Sydney, Wieden + Kennedy and more

Creative Department: Featuring AMV BBDO, Ogilvy Sydney, Wieden + Kennedy and more video
Creative Department: Featuring AMV BBDO, Ogilvy Sydney, Wieden + Kennedy and more video

Welcome to The Drum Creative Department, sponsored by Workfront. ...

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Mayweather vs Pacquiao: the commercial and brand showdown

The long-anticipated showdown between Floyd Mayweather and Manny Pacquiao is smashing all revenue...

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