Amazon has appointed Initiative to handle its global media planning and buying account, following a review launched earlier this year.
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International - 22/05/2013
Twitter has today announced the launch of a new product to its range of ‘Twitter Cards’: lead generation.
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International - 22/05/2013
Ed Miliband today told Google ‘don’t be evil’, when speaking at the Google’s Big Tent conference in Hertfordshire, comparing the search engine to banks.
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International - 22/05/2013
Nutella’s parent company Ferrero has retreated from an explosive social media backlash after it issued a cease and desist notice to an enthusiastic Nutella fan, who had initiated her own Nutella Day celebrations and marked it annually since 2007.
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International - 22/05/2013
A man in China found his way home 23 years after he was abducted by pinpointing two bridges he remembered from his childhood on Google Maps.
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International - 18/05/2013
Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
Steve Wilhite, created of the Graphics Interchange Format (GIF), yesterday announced that he was annoyed that people failed to pronounce the name of the file format correctly.
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International - 22/05/2013
Pinterest has announced an update to its content services which will see the site partner with individual brands to display information such as recipes, pricing information and reviews instead of just linking back to the original source.
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International - 22/05/2013
Music streaming service Spotify has introduced its own top 50 chart in a move to showcase its most popular tracks by region.
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International - 22/05/2013
Tim Barlow from Attacat demands PPC raises its game in a challenging time with remarketing and less space on the likes of Google Glass.
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The medium, or media, has become "more important" than the message, ushering in a new era in which creative and media can unite more harmoniously, according to WPP CEO Sir Martin Sorrell.
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International - 22/05/2013
Microsoft has unveiled the Xbox One, the latest gaming console that will include a kinetic camera sensor and game pad while announcing that its video game series Halo is set to become a live action series, streamed through Xbox, and involving... Read more
International - 21/05/2013
Apple CEO Tim Cook will face tough questions today when he testifies before a Senate subcommittee on possible billions in tax avoidance.
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International - 21/05/2013
Starcom Mediavest Group has announced that Rayan Karaky has been promoted to chief digital officer for MENA and emerging markets.
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International - 21/05/2013
‘A mum’s disapproval has always been an accurate barometer for what is cool’, proclaimed a promo for the computer game Dead Space 2. It’s...
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In March, it was revealed that Facebook is considering introducing hashtag functionality into its network; and it seems that the announced may be made soon as hashtag code has been discovered in Facebook’s Javascript SDK.
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International - 21/05/2013
Flickr has announced several new changes to its system, including an updated desktop design and a new app for Android.
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International - 21/05/2013
Apple has continued to top the WWP Brand Z list of 100 Most Valuable Global Brands, beating another technology brand - Google.
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International - 21/05/2013
Yahoo! Japan, the biggest web portal in the country, has conceded that up to 22m of its 24m Japanese user IDs may have been pilfered following an attack on its servers.
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International - 21/05/2013
Love it or hate it, Facebook has had a fair few updates in the past months: from an updated news feed to Facebook Home.
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International - 13/05/2013
Just days after splurging £723m on Tumblr Yahoo! has confidently predicted that the blogging platform will send its revenues in the opposite direction as early as 2014.
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International - 21/05/2013
Two thirds of brands (66 per cent) and agencies (65 per cent) say that branded content marketing has become very important or most important to their marketing mix, research from MailOnline has discovered.
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International - 20/05/2013
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