37.5 Technology : advert-body-2 by Work In Progress

To wish Donald Trump good luck in his new role as president, Boulder-based 37.5 Technology recently sent him a personalized comforter and sheets that it says have been “scientifically proven to keep you in the comfort zone longer than traditional bedding."

37.5 Technology claims that its bedding gives people a better night’s sleep via active particles that regulate a person’s sleeping climate so they don’t get too hot or too cold.

The stunt was dreamed up by Work In Progress, an agency that was founded last year by a group of CP+B vets who had previously worked on transforming Dominos' marketing.