Bedding company sends Donald Trump personalized sheets to help him get a good night’s sleep
Like it or loathe it, Donald Trump will officially become the 45th president of the United States tomorrow. To wish him good luck (and hopefully garner a bit of buzz), Boulder-based 37.5 Technology has sent Trump a personalized comforter and sheets that it says have been “scientifically proven to keep you in the comfort zone longer than traditional bedding."
Credit: Work In Progress
While the bedroom-themed gimmick seems particularly bizarre in light of the “golden showers” debacle, it could give the company some visibility if Trump actually acknowledges the gift. 37.5 Technology claims that its bedding gives people a better night’s sleep via active particles that regulate a person’s sleeping climate so they don’t get too hot or too cold.
The brand has already started tweeting at Trump’s Twitter account to alert him of the package:
We're sending you the 37.5 Sleep System @realDonaldTrump. It might inspire you to go to bed early and skip the late-night tweeting. pic.twitter.com/zijVTFixuY
— 37.5 Technology® (@thirtysevenfive) January 18, 2017
37.5 Technology also plans to tweet the package’s tracking number so that Trump can track the box’s trek to the White House.
Besides the bedding, the package also includes a letter from 37.5 Technology’s chief executive Jeff Bowman:
The stunt was dreamed up by Work In Progress, an agency that was founded last year by a group of CP+B vets who had previously worked on transforming Dominos' marketing.