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A Creative Disruption festival from The Drum

Brand innovation and creative disruption with Go-Jek

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Ainul Yaqin, group chief marketing officer, Go-Jek

Event has finished for the day. All content will be on demand from tomorrow.

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As people stayed at home during the lockdown, how has the ride-sharing platform Go-Jek manoeuvred and innovated its services? Known as a creative brand, what is their approach to creative disruption? The Drum speaks to Ainul Yaqin, Group Chief Marketing Officer, Go-Jek on how the brand is future-proofing itself.

Speakers

Ainul Yaqin
group chief marketing officer, Go-Jek
Shawn Lim
reporter, APAC, The Drum

Brand innovation and creative disruption with Go-Jek

Marketing

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Ainul Yaqin, group chief marketing officer, Go-Jek
Watch

Happy hour Q&A with Bombay Sapphire’s Tom Spaven

Marketing

Featuring

  • Sonoo Singh, associate editor, The Drum
  • Tom Spaven, brand director, North America, Bombay Gin
Watch

Lenovo: Education and the digital divide

Education Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Bhaskar Choudhuri, chief marketing officer, Lenovo Asia Pacific
Watch
In partnership with Yext

No wrong answers: flattening the misinformation curve

Marketing

Featuring

  • Gordon Young, editor-in-chief, co-founder, The Drum
  • Jon Buss, managing director - UK & Northern Europe, Yext
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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