It has been revealed that Transitions Optical is to become the sponsor of ITV’s upcoming travel-based factual programming.
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Online takeaway service JUST EAT has revealed a sponsorship partnership with UKTV’s channel Dave.
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Business management software provider Sage has renewed and expanded its partnership with the Marussia F1 Team with a new European sponsorship deal for 2013.
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NIVEA MEN and Real Madrid C.F. have revealed they have reached an extensive sponsorship agreement for the Spanish market that sees the Beiersdorf brand supporting the prestigious Spanish club.
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Adidas is hoping to overtake undisputed leader Nike in the US with a new running shoe - the $150 Energy Boost that promises users more bounce while expending less energy.
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United States - 11/03/2013
Shortbread brand Paterson’s has been announced as the new sponsor of lunchtime show Loose Women north of the border through a deal with STV.
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Patek Philippe, the luxury watch brand, has become the sponsor for the iPad edition of British Airways’ in-flight magazine, First Life.
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How to make more money from your agency business is the topic for MiNetwork’s next webinar as Miles Welch, a partner at the global leader in building and realising value in marketing agency businesses Results International, reveals his ten... Read more
Virgin Media and Gamer Network have revealed both companies have renewed their partnership for a further two years following the success of Eurogamer Expo 2012.
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Blackthorn Cider has confirmed that it is to be the new brand sponsor of The Rangers Football Club for the 2013/2014 season.
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The Rangers Football Club has signed a five-year kit deal with PUMA, who will become the club's official supplier and licensee for replica merchandise.
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NIVEA Stress Protect antiperspirant deodorant has been announced as the new sponsor of ITV1 gameshow The Cube, following a deal between Beiersdorf and ITV Commercial brokered by MEC Access.
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Npower is preparing to end its sponsorship deal with The Football League, which expires at the end of this season, to focus on its brand positioning and marketing strategy.
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Irn-Bru has launched a limited edition design for its regular and sugar-free 330ml cans to mark its sponsorship of the Glasgow 2014 Commonwealth Games.
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GalaBingo.com has partnered with ITV’s ‘Ant & Dec’s Saturday Night Takeaway’ for a new gaming initiative.
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Dell's 'the power to do more' strapline is to be taken to a new level with the launch of a new personal achievement-themed brand campaign led by agency Y&R New York.
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Only days after it was suggested that brands would stick with Oscar Pistorius through the murder trial of Reeva Steenkamp, it seems that at least two companies have decided to pull their sponsorships.
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International - 20/02/2013
Netmums has strengthened its partnership with Kellogg’s, which the cereal brand plans to use as a springboard to launch its new Honey Pops brand in the spring.
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