Pedigree has unveiled its ‘Feeding Brighter Futures’ campaign, pledging to feed one million meals to dogs in re-homing centres across the UK.
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Mobile communications company Truphone has been announced as the official mobile telecommunication provider to Caterham F1 Team.
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International - 08/05/2013
Tabasco has partnered with Scripps Networks Interactive’s Food Network UK for a sponsorship deal, which will see the hot pepper sauce brand promoted during peak-time programmes.
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Online sports network Pitchero has struck an exclusive deal with Perform to monetise its multiplatform UK audiences via a range of formats including audience sponsorship and branded content opportunities.
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One of the world's best-known railway stations - New York's venerable Grand Central Terminal - got something new this weekend : a life-size doll's house.
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United States - 07/05/2013
Australia's Next Top Model has its sponsors for its new series confirmed.
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Heineken brand Desperados has launched a summer campaign aimed at engaging with 18-30 years olds through a series of London festivals.
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English cricket's governing body today banned brands from using the words 'The Ashes' in their marketing campaigns this summer.
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The new arena in Leeds is set to be named the first direct arena, after the bank announced its sponsorship of the 13,000 seat venue which is set to open in July.
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Police cars patrolling the streets emblazoned with McDonald’s logos or Coca-Cola branding could soon be a common site after a police commissioner floated the prospect of securing additional funding via corporate sponsorship of stations and... Read more
The city of Cairns will host the Australian Tourism Exchange, Australia’s only trade show dedicated to exclusively promoting Australian tourism products and experiences to the global travel market, for the first time in 2014.
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International - 01/05/2013
The ABC has announced that it is once again sponsoring TEDxSydney as the event’s Foundation Media Partner and producer for 2013.
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International - 01/05/2013
The London Evening Standard has partnered with NOOK Media, LLC, a subsidiary of Barnes & Noble, to support the newspaper’s literacy campaign – Get London Reading.
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Arsenal Football Club has announced a three year partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda.
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International - 01/05/2013
Lambrini has been announced as the official broadcast sponsor for this year’s British Soap Awards, airing live on ITV1 in May.
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Transport for London has been forced to hand back £1.57m of a £50m sponsorship by Barclays into their cycle hire scheme after incurring penalties for poor performance.
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The Australia Trade Commission has announced that it has prepared a free online presentation for exporters who want to learn more about business prospects in Malaysia, set to join the world’s developed economies by 2020.
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International - 30/04/2013
Häagen-Dazs has been confirmed as the headline sponsor of open air cinema brand The Luna Cinema, in a deal negotiated by UM London.
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