News - Sponsorship

News - Sponsorship

Coca-Cola explains move to scrap brand campaigns in favour of ‘One brand’ plan

Coca-Cola is harmonising its four distinct brands into one marketing strategy that scraps brand... Read more

The Oscars: US agency execs discuss new opportunities for advertisers during the awards show

As more and more people choose on-demand and streaming options to watch television, high-profile... Read more

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