Sydney’s Pixolut agency has launched its Rugby Rewards competiton for Qantas and Australian Rugby, with a Facebook campaign seeking the Ultimate Fan.
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Manchester City of the English Premier League and baseball giants the New York Yankees are getting together to start a new Major League Soccer team in New York.
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United States - 21/05/2013
Guinness has been announced as the official beer partner of England Rugby for four years, under a new partnership.
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The website Gawker has launched an appeal to raise $200,000 to purchase a video alleged to show Rob Ford ,the mayor of Toronto, smoking crack cocaine.
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North America - 18/05/2013
With Viking River Cruises dropping out as sponsor of ITV murder drama Broadchurch because a burning boat was seen on screen, Sam Fowler,...
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Vauxhall Motors and The FA have announced a four year extension to their sponsorship deal which will see the car manufacturer remain the lead partner for all 24 England teams.
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Sydney’s Amnesia Razorfish has become an official sponsor of the Museum of Contemporary Art Australia.
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SodaStream has been announced as the sponsor of the American Pavilion at this year’s Cannes Film Festival, superseding Coca-Cola’s long-standing sponsorship.
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Global Radio’s Xfm has announced the launch of an eight-month partnership with Ford, which will see Ford SYNC, its new in-car entertainment system, sponsor the station’s Xfm Presents series of live music events.
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Have you ever pondered about what Superheroes outfits would look like if they were sponsored by... Read more
International - 12/03/2013
The combined value of Barclays Premier League clubs’ kit supply contracts has recorded a 32 per cent increase on 2011/12 to hit £117.3m – a new record high.
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Premier Sports has selected TV and sales sponsorship specialist Media 15 to handle airtime sales and sponsorship for this autumn’s forthcoming Rugby League World Cup.
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Facebook’s Mark Zuckerberg has lost two of his major financial backers for his Fwd.US project, which is pushing for immigration reform in the US, after it bankrolled adverts in the home states of a number of Senators who support the campaign,... Read more
United States - 12/05/2013
The Big Lottery Fund (BIG), as part of its commitment to help charity Go ON UK, has announced an investment of £15m to build the digital skills that people and organisations across the UK need.
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The recent high profile cases of Tiger Woods, Lance Armstrong and now, Oscar Pistorius, each individually highlight, in radically...
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Coca-Cola is making the most of summer! The brand has enlisted more than 200 partners for its "Open for Summer" campaign - the most ever - and about the same as last year's Olympics push.
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United States - 10/05/2013
The government has today announced plans to change its advertising rules, which will see the introduction of an "exclusivity" guideline, allowing a single brand to be a partner or sponsor of departmental campaigns such as Change4Life.
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Upmarket supermarket chain Waitrose has announced a one year extension to its sponsorship of Reading FC, pairing both partners up till the end of the 2014/15 season at least.
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Manchester United’s star striker has disowned his own club on Twitter, Read more
On 14th February - Valentines’s Day - it was announced that Oscar Pistorius was arrested and charged with the shooting and murder of his...
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Supermarket chain Waitrose is to become the new Team Sponsor of England Cricket after signing a three-year deal with the England & Wales Cricket Board.
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Arsenal has signed a £150m contract with Puma, which will see the sports brand replace Nike as the sponsors of the team kit.
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