News - Sponsorship

News - Sponsorship

The beautiful game or the bountiful game? Why Fifa's sponsors must make themselves heard

The Fifa World Cup has focused attention on the Corporate Social Responsibility (CSR)... Read more

The World Cup: A huge global spectacle with an intriguingly local marketing flavour

The World Cup: A huge global spectacle with an intriguingly local marketing flavour video

By now, our man in Brazil Dominic Gramatte has travelled to see Germany vs Ghana and is now... Read more

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