Netmums.com has announced that both GSK-owned Oilatum and Aquafresh Kids have signed six-figure deals with the parenting site while its advertising spend has increased by nearly half.
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Gardening product supplier Hozelock has this week unveiled a new campaign, featuring celebrity gardening expert David Domoney and exercise & health scientist, Dr Julie Alexander-Cooper.
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A creepy ad for a Californian chiropractor has beaten big budget viral chart favourites Heineken and Old Spice to the top spot in this week's chart.
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The latest campaign for Barossa Wine, featuring a gritty video set to Nick Cave’s Red Right Hand has debuted to considerable social media buzz, with many observers praising the tone and attitude of the campaign.
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Privacy concerns and irritation with social media marketing has led Facebook use in the UK to drop by nine per cent year-on-year, according to a YouGov SixthSense report.
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San Diego Zoo has unveiled a new campaign, entitled Welcome To Koalafornia, to promote the Zoo's new Australian Outback experience.
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United States - 23/05/2013
VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
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International - 23/05/2013
The experience provided by a shopping centre cannot be replicated online, according to Liverpool ONE's marketing director Donna Howitt as it prepares to roll out a new £2.5m advertising campaign.
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A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone.
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Freesat has appointed Now as its new advertising agency.
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WPP owned agency Y&R Advertising has opened an Y&R Yangon in Myanmar as joint venture with K-Noke Advertising.
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The Prague International Advertising Festival Awards have been announced for 2013 with Ogilvy & Mather picking up two gold awards for its Dove Ad Makeover campaign.
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International - 23/05/2013
Sydney’s MercerBell agency has developed a creative campaign aimed at catching the attention of the notoriously finance-savvy Generation Y demographic for clients BT Financial Group.
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The h2go Pure water brand has been given a makeover and relaunch by Colenso BBDO and Unified Brands, aimed at differentiating the product from prior perceptions of water brands.
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Sydney and Melbourne creative agency BMF has appointed its new Chief Executive Officer from London's VCCP.
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CHE Proximity Melbourne has won the tender for the lucrative and high profile 2015 Cricket World Cup.
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Melbourne’s Naked Communications have secured Pacific Brands’ Hush Puppies and Clarks footwear account, following a competitive three-way pitch.
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This new ad for Samsung television targeting loutish, lazy (and fart-prone men) has caused sexism uproar across America. It touts the so-called Evolution Kit, which turns any Samsung television into a smart TV.
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United States - 22/05/2013
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