Mobile has “fundamentally changed” the way the Guardian approaches its storytelling, with nearly half (44 per cent) of all traffic coming via tablet and smartphones in April, according to the Guardian’s revenue director Tim Gentry.
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The ISBA has suggested health campaigners are using over-simplistic scapegoat solutions to inform recent campaigns promoting ad bans.
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Google's new appointment Patrick Collister may have been given the title head of design but comments made by him recently suggest his role is closer to creative director, despite denials that Google is becoming competition for ad agencies.
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Skechers has lost a $40m legal battle in the US after the sportswear firm made a series of unfounded claims in relation to its $80 ‘toning’ shoes; specifically that wearing the trainers would aid weight loss and strengthen muscles.
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United States - 16/05/2013
Brands including Google, ITV, Channel 4 and the Telegraph are among the first to join the Internet Advertising Bureau’s (IAB) first Mobile Ad Tech working group.
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The decision by Google to align the tablet bidding strategy with desktop when the search giant introduces its Enhanced Campaign strategy in July has been labelled 'a bad idea' by Performance Media Group founder George Popstefanov.
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International - 16/05/2013
Profero and Sydney’s DDB have designed "The Mum to Mum project" for clients Johnson's.
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SapientNitro Brisbane have created a fast and furious, high energy, extreme sports creative project for clients Tourism & Events Queensland to promote Tropical North Queensland.
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Telstra’s experiential and events accounts are to be put to tender, with eight agencies in the frame to take up the multi-million dollar contracts.
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New Zealand independent agency bcg2 has created a campaign to promote tourism to Tonga from Australia and New Zealand.
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Mercedes has unveiled a campaign that targeted Russians who found themselves carless after their own vehicles had been towed for being illegally parked.
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International - 15/05/2013
Today's jobs round-up brings roles for a digital marketing executive, a head of digital, a head of UX, a graphic designer and a PPC executive.
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In an era where more and more aspects of life are integrating with technology, strong importance is being placed on the central role of mobile in advertising, according to director of mobile and Windows 8 advertising at Microsoft Advertising,... Read more
One doesn’t have to be a police detective to work out that the ad creative for these two crime... Read more
Volvic Juiced has announced that it is set to unveil an interactive billboard at Bluewater Shopping Centre, which will give passers-by prizes if they touch it in the right place.
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An LA-based writer is looking to give Abercrombie & Fitch a ‘brand readjustment’ by asking viewers to donate their A&F clothing to their local homeless shelter, after the CEO of the company suggested he didn’t want ‘unattractive people’ or people... Read more
International - 15/05/2013
Jaguar is set to unveil a global advertising campaign for the launch of its convertible sports car, the F-TYPE, with Spark44.
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International - 15/05/2013
Auto Trader is backing its final transition to a digital-only business by allocating its biggest ever marketing budget, launching transactional mobile products, and mining data to drive conversions and inform its activity.
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