After Trump bump, Twitter's US user base tumbles

In its latest earnings call, Twitter reported better-than-expected results, but the troublesome number that stood out was a loss of 2 million monthly active users in the United States, even after a post-Donald Trump bump last quarter. The global...

Are creative agencies oblivious to rising technologies?

The Drum and lifecycle engagement platform Appboy hosted a lively debate at the Cannes Lions Festival of Creativity in June when we questioned the role creative agencies will play in a rapidly changing ad industry. For advertising creatives,...

Why Fearless Girl’s branding ‘had to be perfect’

She was the darling of Cannes 2017, taking home four Grand Prix, and the creative duo behind New York City's ‘Fearless Girl' statue were not unaware of the power their project could have from the offset. Created for financial firm State Street...