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Brand News
Regina Hall plays hide-and-tell in Lean Cuisine campaign, ‘You Have Good Taste’
Adidas & Hailey Van Lith quell the anxieties of college-athletes in ‘You Got This’
Opinion
What should marketers do when the consumer doesn’t do the ‘right thing’?
Why Breast Cancer Now is mixing AI and photography in attention-grabbing campaign
Can advertising tell the truth? This vodka brand is giving it a shot
Silicon Valley’s Chris Diamantopoulos raves about how ‘brilliantly boring’ PNC Bank...
Ad of the Day: Madison Tevlin calls for an end to Down syndrome prejudice
Allen Iverson & Pepsi reward basketball fans with $100k for getting ‘zero right’ brack...
Opinion
Freelancer cuts: your agency’s loss is the client’s gain
Why the V&A has repositioned its brand around niche interests
Ad of the Day: Amazon celebrates grassroots players in Uefa Women’s football short
Opinion
Don't mistake GirlTok for GirlBritain. Nuance rarely goes viral
Opinion
Tomorrow’s top marketers will master gen AI. We don’t exactly know how yet
The Drum Network
Are we losing the art of marketing relevancy?
Heinz seeks to make gravy the next ketchup
Jameson Irish Whiskey, Oreo & Ancestry raise spirits for St Patrick’s Day 2024
The Drum Network
Facebook’s not getting any younger; neither are its users
Travel Supermarket puffs up 100 pool inflatables for Manchester billboard
Ad of the Day: Wayfair welcomes us to the Wayborhood
The Drum Network
Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out
Can Stanley avoid the ‘Ugg trap’? Only if it can embrace the silly
Best Ads of the Week: 805 Beer empowers women & Barnardo’s fights child poverty
The North Face navigates rocky terrain in wake of viral racial inclusion promo
The Drum Network
Advocates over ads? What Tesla and GoPro can teach B2B marketers about brand advocacy
Ad of the Day: B&Q motivates DIY novices with menacing tools
Go Compare brand boss calls comparisons ads ‘shouty’ as he tones down Gio
How Saatchi & Saatchi made ‘Cheat Cookies,’ one of 2023’s most-awarded ads
DJ Pauly D leads Dave & Buster’s spring break revolution
Dell tackles e-waste with giant QR code installation at SXSW
The Drum Network
In 2024, customer and employee experience should be at the heart of your AI strategy
How DDB Chicago made ‘Apologize the Rainbow,’ the most-awarded ad of the last year
5 of the top CMO priorities today, from AI & cookieless personalization to funnel collapse
See 2024’s top International Women’s Day campaigns & activations
How Innocent is getting back to its roots with soil-inspired campaign
Ad of the Day: Barnardo’s coaxes kids out of their shells in tender film
The Drum Network
Say something meaningful this IWD – or say nothing at all
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