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Global senior social media manager

ASOS

Sedge Beswick is global senior social media manager at online fashion retailer, ASOS.com, where her role’s main focus is ensuring the brand is leading and innovating within the digital space, guaranteeing that Asos is where the consumers are.

Prior experience includes working for brands such as Red Bull and Three UK.

In the last 12 months I've she has relaunched ASOS' advocacy program, Access All ASOS, which is home to some of the company's biggest brand advocates.

Her busy year has also included hiring a team of social content creators, the launch of clothing label @SRSLY_social, mentoring at Seedcamp and FashionDecoded, judging The Lovies and working on the production of ASOS' first 360-degree experience.