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Scott Gillum
SG
Carbon design
CEO and founder
Opinion
Bold predictions for B2B marketers, from CMO exhaustion to the AI explosion
Opinion
‘Emotions’ don’t drive B2B purchase decisions, this does
Opinion
An easy hack for improving B2B messaging effectiveness
Opinion
The real ROI for ABM is in account based management, not marketing
Opinion
6 things B2B marketers need to know about influencers
Opinion
B2B marketers, please stop asking: ‘does it scale?’
Opinion
Why referrals are a better B2B KPI than your net promoter score
Opinion
CX in B2B: can we have true personalization without a person?
Opinion
Invested millions in your martech stack? Here’s why your B2B performance still sucks
Opinion
The meat of the brand that B2B marketers always forget
Opinion
3 pathways to accessing ‘locked-in’ B2B mindsets
Feel lost? Understanding the hidden B2B buyer’s journey
Opinion
The most important driver in B2B sales and no one is measuring it
Opinion
The real audience for B2B marketing is... not the c-suite. Here’s who you need to target
Opinion
How ‘false positive’ personality types disrupt B2B intent data
Opinion
Want to convert that B2B sale? You’d better be aware of these 4 buyer personalities
Opinion
Email marketing isn’t working – what’s a B2B marketer to do?