SW Projects

Sara Wilson advises brands, publishers and influencers how to find, engage and grow devoted audiences across digital channels and turn fans into brand obsessives. As the founder of SW Projects, she has worked with clients including Bumble, the New York Times, National Geographic, Sony Pictures Television, Bustle, Playboy and several A-list celebrities. Prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram and served as an editor at The Huffington Post, Los Angeles magazine and other leading publications. She has been featured as an authority on digital strategy in Forbes, WWD, Vogue, Fast Company, Stylus’ State of Media 2020 report, at SXSW, and on the Girlboss Radio podcast. She has also written on the theme for the Harvard Business Review, AdAge and Quartz. Follow her on Instagram @sarawilson and LinkedIn @saraewilson.