Rocky Chi

RC

Head of planning

Emerging Communications
Emerging Communications on the investment that Chinese brands and retailers put into consumers and their marketing practice.
The Drum Network

Win your market on China’s Singles Day
Emerging Communications on reaching younger audiences in China through relevant, high-quality, eye-catching and creative marketing.
The Drum Network

Brand rejuvenation: presenting yourself to the next generation of Chinese customers
The Waitan waterfront area of Shanghai
Opinion

It’s time to recognize the global marketing pioneers in China
Emerging Communications on engaging Chinese Gen Z's through emotions, interactions and genuine brand connections and why blind boxes are having their moment.
Opinion

Why China’s blind box economy is a good bet for brands
Emerging Communications on how to use Chinese influencer campaigns to make brands stand out
The Drum Network

China’s KOL economy: Shaping the conversation for western brands
Emerging Communications provides insight into the social media marketing opportunities in China.
The Drum Network

Why Zhihu is the next big thing for brand marketing
Emerging Communications on how to remain relevant and desirable to Chinese millennials and why luxury brands need to evolve.
The Drum Network

The new generation of Chinese consumers reshaping the luxury market
Emerging Communications on how to make the most of China's fastest-growing social media marketing platform, Xiaohongshu.
The Drum Network

Jump on the rise of Xiaohongshu, China’s fastest-growing social media marketing platform
Emerging Communications look at the impact of Weibo and its usefulness in understanding the Chinese consumer’s journey.
The Drum Network

What keeps Weibo winning in a rapidly changing digital landscape?