Rob Blackie

RB

Founder

Rob Blackie Digital Strategy
smart speaker
Opinion

The case for smart speakers being overhyped
channels reach
Opinion

How many people see your content on each digital channel?
Apple Pay
Opinion

Why isn't Apple Pay taking off?

ofcom report
Opinion

Twitter isn't dying but SMS might be – what Ofcom's latest study says about Brits' behav...
Social media
Opinion

CMOs are bad at predicting how much they're going to spend on social media
Amazon Echo
Opinion

Will voice services like Amazon's Alexa really rise as fast as predicted?
Chatbots
Opinion

Why bots are like email - but better
SNAPCHAT ADVERTISING
Opinion

Snapchat for advertising: it's good, but it's not great
facebook
Opinion

Is there any point to a Facebook Page?
Opinion

If you can’t measure ROI from social media, grow up
Opinion

From over 50s' avid internet use to our reluctance to pay on mobile – how Brits really use...