Prashant Yadave

Head of strategy

Keko
Keko Group consider the trends that will dominate in 2022.
The Drum Network

Looking forward with 10 predictions for 2022
Keko reflect on the year of 2021 and anticipate what next year will bring.
The Drum Network

10 reflections on 2021: a look back
Keko return with a second article in their series, this time looking at modern affluent consumers and how premium brands can leverage their habits.
The Drum Network

Modern affluent consumers and their willingness to pay for premium products
keko social
The Drum Network

Premiumization and the rise of the global modern affluent consumer