Mike Cooper

MC

Head of customer experience

Trinity McQueen
Trinity McQueen on the role that customer experience tracking plays and how marketers can pack a punch.
The Drum Network

Tracking customer experience? Measure outcomes, not indicators
Mark Zuckerberg Congressional appearance
Opinion

Mike Cooper: Has messaging reached a tipping point following Zuckerberg’s Senate schooli...
BOTS AD FRAUD 2017 COST
Opinion

Mike Cooper: Bots will let the brand genie out of the bottle
Technology and transformation
Opinion

Mike Cooper: How technology is shaping the agency model of the future and what marketers...