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Lars-Alexander Mayer

LM

Partner

TD Reply
Threepipe Reply consider the opportunities in the luxury Chinese retail space.
The Drum Network

Battling for China’s gen Z, dynamic positioning is key for western luxury brands
Brand managers who rely solely on established survey-based methods for brand measurement are leaving unused an important means to substantiate their own relevance.
The Drum Network

Brand accounts for 40% of sales success, according to social listening data
Lars-Alexander Meyer
The Drum Network

Measuring creativity: Is there a better way?