I have been pioneering digital for marketing communications since 1992, yes, that is it even before it was called ‘new media’ yet alone digital or social. The way in which people use technology and consume content continues to fascinate me. My mission has always been the same, to match how people want to interact online with how companies want to achieve their goals. Sometimes this takes a while, because companies still don’t really like conversation, they prefer forms . . . so much easier to process! However, as a self appointed digital missionary I will continue to convert those who have not yet seen the true digital light shining bright. I have been social online for quite a lot longer than that term too, although I confess even I was a bit skeptical about twitter at first. It didn’t last long though, @katesparkle if you tweet too.
I have an on-going love-hate relationship with software and gadgets . . . mostly hate, but what can I say I’m addicted. I can’t understand why it still has to be so bloody difficult to do the simplest things. I swear about it (a lot) and often wish I had started a farm instead because how hard can it be to herd cows?
My experience spans some of the world’s largest technology and telecoms companies including Intel, Sharp, Cisco, Sybase, SCO, Microsoft, Your Communications and Etisalat. At Bright Digital I am busy making this social digital stuff so much easier for clients to manage and get the results they dream of.
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