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Jeri Smith
JS
Ceo
Communicus
Opinion
Is P&G down on digital advertising or just plain rational?
Opinion
How cognitive dual processing dominates consumer decision-making
Opinion
With System 1 thinking, marketing to millennial moms is surprisingly simple
Opinion
Brands, consumers just aren't that into you – but here's how to change that
Opinion
How to save a brand (without spending $1bn)
Opinion
Is soccer a good investment for American advertisers yet?
Opinion
Why research shows you're better off with your existing ad campaign
Opinion
Believe it or not, your advertising might be performing better than you think
Opinion
The 1% engagement problem: why most B2B advertising fails
Opinion
Why marketers should follow Coca-Cola and P&G's lead on overhyped digital
Opinion
In defense of Facebook for advertisers
Opinion
Why Super Bowl ads are the ultimate money-for-nothing CMO splurge
Opinion
Why brands and agencies have a much bigger measurement problem than Facebook's inflated me...
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