James Willoughby

JW

Partner and head of client services

Initials
Initials offer marketers tips on how to plan spend and investment for FMCG brands and drive consumer uptake.
The Drum Network

Will new restrictions for FMCG brands bring back prize promotions?
Initials look at three different brands and consider their distinctive advertising efforts.
The Drum Network

The £500K club: How three brands disrupted their categories
Chessboard
The Drum Network

Six strategies to ensure your brand outthinks the competition