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Ian Haworth
IH
Chief creative officer
Wunderman
Opinion
Boutiques and indie agencies are the future of creativity in advertising
Opinion
The future creative department should be more Kraftwerk, less Nickelback
Opinion
The future of the creative workplace will be forever beta – as it should be
Opinion
Talent is just the start for a creative - you need to be hungry to get to the top
Opinion
Ad agencies don't represent the country we live in – and this needs to change
Opinion
Being an arsehole isn’t mandatory: how to gain respect as a creative boss
Opinion
Anger is an energy that the creative industry can use to generate incredible things
Opinion
Why we must break the cycle of ‘art for art’s sake’
Opinion
Creators to curators – the ever-evolving role of the creative director
Opinion
How we can add personality to the machine and give artificial intelligence the human touch...
Opinion
Film, art, data, personalisation, tech, creative – it’s all meaningless unless you make...
Opinion
How to build a creative culture
Opinion
A great creative department needs everyone in the team being willing to fight
Opinion
How to make the most of the creative toy box
Opinion
The route towards a more diverse creative industry does not have to begin in the classroom
Opinion
Why creating a 'flow state' can help your agency remain relevant
Opinion
The challenge of finding – and keeping – creative experts
Opinion
It will always be about the big idea
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