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Gordon Young
Editor-in-Chief
The Drum
Opinion
The GB News Johnson coup ensures the station's future - but there may be mayhem ahead
Opinion
Why Unilever thinks purpose is pointless for some brands
Opinion
Want to have a job in an AI world? Start preparing now
Opinion
Why newly merged VML could be greater than the sum of its parts
Opinion
It’s time to take a long hard look at the logic behind advertising bans
Opinion
Web Summit boycott underlines danger of mixing business and politics
Opinion
Why did brands land on the wrong side of the Australian referendum?
Opinion
Blandness is killing your brand – the Wolff Olins rebrand proves there is another way
Opinion
Why Manchester’s Metrolink asked Liam Gallagher to see it, say it and sort it
Opinion
Another 1987 style economic crisis could happen - are marketers prepared?
Opinion
B2B marketers are finally gate-crashing the C-suite
Opinion
Metro Bank filled a gap in the market. Sadly there was not a market in the gap
Opinion
As others zig, Lush zags
Opinion
Sharon White’s exit was inevitable – now John Lewis needs to get back to basics
Opinion
Have marketing elites lost touch with the public? The green backlash suggests so
Opinion
Havas and Shell: a controversial partnership that makes sense
Opinion
Online Safety Bill: why its mission creep will fail to stop the creeps
Why Narendra Modi may rebrand India as Bharat
Opinion
Russell Brand and the dangers of trial by media
Opinion
Why is John Lewis knowingly underselling itself?
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