Emily Hassett

EH

Business development executive

Emerging Communications
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The Drum Network

Lunar New Year 2022: how western brands can successfully acquire Chinese consumers
Emerging Communications consider how Christmas fares in China and how marketers can relate.
The Drum Network

Christmas in China: tapping into the consumer carnival
Emerging Communications provide tips for marketers to keep up with the latest Chinese beauty trends.
The Drum Network

The Chinese beauty economy: investing in appearances and the rise of men’s beauty
Emerging Communications on the biggest differences between Western and Chinese advertising and how to appeal abroad.
The Drum Network

Learning from the successes of Chinese brands (and comparing them with global rivals)