Head of Digital Sales

The AA

Entrepreneurial digital marketing expert who has worked supplier, client and agency side. Co-founded digital agency STEAK and expanded to offices on three continents before selling to Dentsu in 2011.

Following a successful earn-out, I left STEAK in December 2013, working at a Bristol agency in 2014 before moving to the AA as a contractor in 2015.

My role at STEAK evolved as the agency grew to 160 personnel in London, New York and Melbourne. I worked across search, client services, insight and operational roles, leading multiple line reports spanning the majority of the agency's headcount at the London HQ.

My expertise includes bridging the gap between technology and marketing departments and ensuring fast-growing teams meet revenue and client targets. I enjoy enabling brands to understand the significance of digital industry developments and changing consumer behaviours, turning theory into actionable steps that meet marketing, revenue and business objectives.