Having run Profero (now Lowe Profero)

for more than a decade, Daniele

Fiandaca is well-versed in all things

digital. Until recently he was head of

innovation at Cheil, leaving this year to

focus on his global collective Creative

Social. Last year Fiandaca delivered

the second most awarded campaign

of 2013, ‘We are David Bailey’. He

recently co-authored the book Hacker,

Maker, Teacher, Thief: Advertising’s

Next Generation, and is a course

leader at Hyper Island.