Daniel Todaro

Managing director

Gekko
Black Friday
The Drum Network

Pivoting your strategy for Black Friday and beyond during lockdown 2.0
Despite big spending on digital, brands still aren’t sure how to measure cross-channel campaigns
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Clarity begins at home: how brands are adapting to our at-home habits
Gekko suggests some ways for retailers to emerge victorious post peak pandemic.
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Five behavioural trends to take note of as the high street re-opens
world environment day
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Covid-19 is temporary, but attention to the environment must be permanent
Sebastien Gabriel sunrise
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I’ve never been prouder to be independent, but we need the support of ‘big business’
High street shop interior
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A hint of hope for the revival of the high street
retail
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It's not just retail; it's M&S retail
Unreturned items
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Is online fuelling 'Generation Frivolous'?
Gekko look at Boris' plans for the high street and suggest ways for its revival.
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How politics is affecting the high street: there’s more at risk than just economics
Gekko explain how 5G could pave the way for a more connected and efficient future.
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5G and its societal impact in the home. Are you ready?
Disruption on the high street
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Disruption will lead to innovation in our high streets
Gekko question whether the launch of Chinese electronic goods will gain traction in the UK.
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Can the new tranche of Chinese tech brands take the UK by storm?
Open sign hanging in shop window.
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Brand collaboration is the key to a high street retail revival
Motiv smart rings
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Wearable tech – sublime or ridiculous?
Gekko's MD considers the importance of focusing on in-store retail experiences.
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Customers want service not sci-fi from high street retailers
Brexit
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‘Regrexit’ or not, smart targeting never been more important for retailers
First Steps campaign by Mothercare.
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First steps for Mothercare: will it save the troubled brand?
A sign on a shop door reads 'Open for Business'.
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How do small tech businesses fire up their retail sales?
Pencils
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Back to school: a lesson in brand relations
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Why smart home technology is leaving Brits baffled