Chris Pitt

Operations director

Vertical Leap
A London tube platform with the words 'mind the gap'
The Drum Network

Overcoming the value-action gap
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How search data will save businesses in 2021
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3 SEO priorities for the next 6 months
Test and Learn
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Test and learn your way to smarter marketing decisions
Vertical Leap define and explain what YMYL and E-A-T mean in the SEO context and provide an easy-to-use guide for marketers.
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A no-nonsense guide to using YMYL and E-A-T in SEO
e-commerce
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A no-nonsense guide to E-A-T & what it means for marketers
Vertical Leap consider what makes a good eCommerce site; one that sells products from the manufacturers with a high level of expertise in the products they make.
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E-commerce E-A-T: Meeting Google’s criteria for expertise, authority and trust
Voice assistant.
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Voice search optimisation for Alexa, Siri and Cortana

Vertical Leap consider the now competitive market for voice assistance.
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Voice search optimisation for Alexa, Siri and Cortana

Graphic of a magnet atttracting people.
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Let's use data science to overcome content fatigue
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How machine learning is helping marketers get the edge