Charlie Hills

Managing director and head of strategy

Mando-Connect

Charlie Hills is managing director and head of strategy at Mando-Connect.

Padlocks loyalty love
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What lies beyond today's loyalty marketing programmes?
Reward
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Are loyalty points now pointless?
Mando-Connect consider the impact of loyalty programmes and the role that data plays.
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The value of data to the loyalty and engagement industry
Mini eggs
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Seasonal partnerships can deliver long-term benefits

British Gas's AR Easter egg hunt is just one example of how brands are adopting smart tech to bolster customer experiences.
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Improving loyalty programmes with smart technology

Four men sit on a hillside.
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What men really want (in return for loyalty)