Catherine has a PhD in mathematics and 15 years’ experience of delivering exceptional analytical, modelling and research projects for global blue chip FMCG companies, working with the likes of Guinness, Smirnoff and Kellogg’s. Catherine recently left her role as Head of Data Science at Asda to join the Jaywing team.
Catherine has a passion for using mathematics creatively to transform customer data into actionable insights that enable marketers to understand the impact of their marketing and create timely communications that enhance the customer experience, whilst optimising marketing spend.
Catherine’s strategic roles within businesses, coupled with her strategic understanding and functional expertise, has enabled her to harness and utilise big data and technology to help brands answer key questions to drive business value and change.
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