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Barry Dudley
Partner
Greensquare
Opinion
Does the Uncommon-Havas deal make financial sense?
Opinion
Holdco earnings show that turbulent tech sector could learn from big marketing groups
Opinion
Everything you need to know about buying and selling agencies in 2023
Opinion
Want to sell your agency in 2023? Ask yourself these questions first
Opinion
As Roth retires from IPG, what legacy does he leave behind?
Opinion
How to make your agency fit for acquisition
Opinion
Mini management consultancies: marketing’s next hot startups?
Opinion
Omnicom goes all in on data – but will it be enough to calm nervous investors?
Opinion
The perfect storm that's blowing up in media
Opinion
Why this digital age calls for analogue agencies
Opinion
Why the WPP hack could damage big data’s rise
Opinion
Will Rupert Murdoch's surprise Sky bid succeed this time around?
Opinion
SapientRazorfish: What's in a name change and a restructure? Quite a lot, actually
Opinion
The thorny problem of succession for Publicis and WPP
Opinion
Microsoft’s LinkedIn buy is about CRM and HR, not social
Opinion
What makes an ideal purchase? The secret behind successful marketing M&A deals
Opinion
For a vision of the future of marcomms, consult the consultants
Opinion
Apple needs to think different – and open its wallet
Opinion
Will WPP’s Essence deal help tame Sir Martin Sorrell's great 'frenemy' Google?
Opinion
Does the £114m Unruly deal represent a future-proofing coup for News Corp?
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