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Amit Bapna
AB
APAC editor-at-large
The Drum
How Kellogg’s plans to overhaul breakfast in India
Are these the most disruptive trends to hit India this year?
Brands and punters onboard as Lollapalooza debuts in India
Tata-owned Titan Eye+ vision to own India’s unfocused eyecare category
How India’s travel site Cleartrip is positioning the brand for takeoff
Hyatt sets sights on India’s booming wedding economy
Neuroscience and the post pandemic brain: how to maximise marketing results
Marketers need to deliver personalization at scale, says Adobe India
APAC marketers get ready, contextual commerce is coming
Why Amazon Prime Video has signed Bollywood star Varun Dhawan to be its 'Bae' in India
Why Budweiser is in high spirits about its foray into whiskey in India
How Tinder India is putting consent conversations at the heart of its playbook
How brands in India are taking sonic branding beyond the demo stage
How HP India brought the spirit of its brand campaign to life in stores this Diwali
How Kellogg’s muesli is muscling its way on to Indian breakfast tables
In a recessionary world, what’s keeping Indian brands so bullish?
Coca-Cola is cooking: inside the drinks giant's platform launch in India
India’s newest airline Akasa takes off with a brand promise to ‘simplify’ travel
Three things marketers need to know about the evolving post-pandemic Australian consumer
How Indian brand Damensch is looking to reinvent men’s innerwear advertising
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