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Sainsbury’s accidentally displays internal memo in shop window

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By Ishbel Macleod, PR and social media consultant

September 30, 2014 | 2 min read

One Sainsbury’s store has accidentally displayed a poster – which was supposed to be displayed in the private employee-only area of the shop – in the front window.

The poster encouraged employees to get customers to spend an extra 50p in every transaction between now and the end of the year.

When posted on Twitter by Chris Dodd, Sainsbury’s Twitter handler Ross replied “This is clearly a poster meant for staff areas.” Earlier this year, Sainsbury’s announced that retail sales were up 2.7 per cent, with pre-tax profits of £898m for the 52 weeks to 15 March.

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