Charlie Sheen douses himself in $10,000 for ALS ice bucket challenge

Author

By John McCarthy | Media editor

August 18, 2014 | 2 min read

Charlie Sheen put his own twist upon the ALS ice bucket challenge on Monday after the eccentric former Two and a Half Men actor donated $10,000.

Sheen doused a bucket filled with $10,000 in notes, instead of ice water, over his head, saying: “Ice is going to melt but this money is actually going to help people.”

Donating to help cure amyotrophic lateral sclerosis Sheen urged current fellow Two and a Half Men stars, Sheen Chuck Lorre, John Prior and Ashton Kutcher to match his donation.

Sheen, formerly the highest paid man on TV during his stint on the show, coerced his replacement Kutcher to take the challenge on Monday afternoon.

This comes after Facebook owner Mark Zuckerberg last week took the challenge posting his viral video on the social network.

Following on from Zuckerberg's attempt, newly nominated Microsoft founder, Bill Gates obliged, using a mechanical pulley system to douse himself with freezing water.

As a result of celebrity endorsement from the likes of Mario Baloteli, Oprah Winfrey and Justin Bieber, the campaign has raised over $15m for the charity.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Trending

Industry insights

View all
Add your own content +