Portuguese advertising agency Torke+CC has revealed that a creative campaign it ran for the launch of The Walking Dead season 4 on Fox Channel Portugal resulted in a 571 per cent increase in blood donations.
Teaming up with the Portuguese national blood bank institute IPST ‘The Walking Dead Blood Store’ exchanged branded goods in return for blood donations, the more millilitres of blood given, the bigger and better the products.
In addition to a 571 per cent increase in donations year-on-year the campaign also saw 67 per cent of donations made by first time donors. Viewing figures were also up as a result of the work by 17 per cent from the season 3 debut.
The success of the campaign has seen it rolled out to fans in other territories including the US, the Netherlands, Spain and Brazil.